Strategic R&D partner for trusted digital solutions
ELLLA tests new technology with clinicians and patients to create evidence and practical insights, to shorten time to market and drive adoption.

When health is at stake, trust is vital.
Patients, clinicians and regulators therefore need trusted digital solutions, backed by evidence. For technology developers, ELLLA’s goal is to make evidence generation accessible, easy and efficient.
We support the development, testing, and evaluation of a wide range of technologies and digital health solutions, including any software, apps and websites. We’re excited to work on predictive and generative AI-powered applications, including clinical decision support tools; remote patient monitoring and telehealth; mHealth & eHealth; electronic health records and health information systems; and serious games.
“An accessible approach to validation. Independent and pragmatic.” Roxanne Fabus, Bbrain
Services that ELLLA offers
Testing
Your product tested by ELLLA with patients and clinicians in Amsterdam UMC and beyond.
- – User testing in lab or real-world setting
- – Feedback on prototype or product and specifications
- – Interviews and focus groups for problem definition, MVP scope

Partnership
Full co-development of a trusted digital solution for health care with shared ownership.
- – Opportunities for public-private-partnership grant funding
- – Full support for end-to-end product development and testing

Advice
Our expertise leveraged for your specific question. We provide strategic and practical insights.
- – Evidence generation strategy and product roadmap
- – Front-end UX and UI design and accessibility
- – Implementation and clinical workflow integration

“Research helps strengthen trust in new technologies among users. By working with renowned academic institutions like Amsterdam UMC, Voice Your Future is prioritizing the quality of its technology.” Gusta Timmermans, Voice Your Future.
Evidence return on investment
For developers, easy access to testing and validation along the entire product development journey, from problem definition, through MVP, to implementation and scaling means:
- Meet regulatory requirements (EU–MDR and AI Act– and FDA) and get to market faster
- Demonstrate traction and product-market fit to investors
- Drive adoption on value propositions and products aligned to fit patients’ and clinicians’ needs

Latest case studies
Front-end first AI for care planning
ELLLA led user-centred design of novel outpatient planning workflows resulting in a highly usable prototype front-end. This enabled a specification for back-end development that was aligned with user needs, reducing development time and costs.

User insights on a voice analysis tool
ELLLA used interviews and user tests with health care professionals on an in-development voice analysis tool. Insights from the interviews allowed the developer to align their product and business development roadmaps to user needs and expectations.
Usable caregiver support
ELLLA is conducting user tests in our mobile UX lab on the Partner in Balance application for caregivers of people living with dementia. Insights from these tests will help improve usability, and generate a specification for a new feature, an AI-powered virtual coach.
Read more

ELLLA’s onboarding process
We work with developers in a structured but flexible process to ensure a valuable collaboration.

We get to know each other. Tell us about your product or idea, current needs, challenges and opportunities. We think with you about what would be most valuable for you right now for you, and how we could help.

If it seems like we can provide value, we will work on a proposal together, for user testing, partnership or advice. Together we will define goals, research questions, key deliverables and expectations.

We liaise with colleagues at Amsterdam UMC and IXA (Innovation Exchange Amsterdam), to draw up a budget and a contract. We work out a detailed project plan including key roles and milestones.

Let’s talk
Ready to create a trusted digital solution for health care? We’d love to hear from you about the challenge or opportunity you’re facing right now. Send us an email or follow us and reach out via LinkedIn.